Editorial Policy

Gulfstone publishes articles, field notes and technical explainers to help buyers understand off-grid water heating — sizing, gas and 12V fit, winterisation, certification. This policy sets out how that content is written, sourced and corrected, and the independence rules we hold ourselves to. It covers editorial content on this website and in our newsletters.

It does not cover commercial documents — quotations, specification sheets or order paperwork — which are governed by their own terms.

Our content is written by the same people who run the floor and the lab: engineers, product-development staff and sales engineers working with the factory. We are the manufacturer, so the person explaining a specification is generally the person accountable for building to it. Articles are reviewed for technical accuracy before publication.

We do not present ourselves as independent journalists, and we do not pretend to be neutral about our own products. What we do promise is that the technical claims are accurate and can be traced to evidence.

We do not publish supplier-sponsored content, paid placements, or coverage bought by a third party. Our articles are our own, written about our own manufacturing practice and the category we work in. We do not accept payment to feature another manufacturer, a component brand or a directory listing.

Where we mention a third-party standard, certification body or material, it is because it is relevant to the explanation — not because of any commercial arrangement.

Every factual claim we publish about manufacturing capability, certification, materials or compliance is checked against a primary source — a test report, a certificate, a drawing or a factory record — before it goes live. We do not base technical claims on a competitor's marketing material, unverified hearsay, or a pay-to-play listing.

Where a claim cannot be traced to a verifiable source, we qualify it, soften it to what we can support, or remove it. See our fact-checking process for how this works in detail.

We are the manufacturer, so the usual product-review conflicts do not apply to us. We do not accept free product, gifts or payment from other suppliers in exchange for coverage, and we do not write paid reviews. Where an article refers to a competitor's approach as a comparison, it is based on publicly available information and is clearly framed as a comparison, not a review.

If we ever show advertising or sponsored content on this site, it will be clearly labelled as such and kept separate from editorial content, so a reader can always tell which is which. Today, our articles carry no sponsored content.

We may use software, including AI tools, to help draft or edit copy. Any technical claim that comes out of that process is still verified against a primary source by a member of our team before publication. No article is published on the strength of a machine-generated statement alone.

Photographs of our factory, products and field installs are our own. Where we use a third-party image, chart or quotation, we credit the source and use it within its licence. If you believe we have used your material incorrectly, tell us and we will review it promptly.

If we get something wrong, we correct it. When a correction is material, we note on the article that it was amended, and we fix the underlying claim rather than quietly rewording it. If you spot an error, email Olivia.huang@gulfstonegroup.com with the article and the specific point — we treat a good correction as useful, not as an attack.

If a member of our team has a relationship that could bear on what an article says — for example a commercial interest we should disclose — we disclose it in the article or remove the writer from it. Our commercial interest is that you buy Gulfstone products; that interest is stated openly throughout the site, so the reader can weigh it.

You are welcome to quote or link to our articles with attribution and a link back. You may not republish them wholesale or present them as your own without written permission. See the disclaimer for how our intellectual property is handled.

We may update this policy as our publishing practice evolves. The date at the top of this page shows when it was last revised. Continued publication of our content after a change means the current policy applies.

Questions about our editorial policy, or a correction to request, can be sent to Olivia.huang@gulfstonegroup.com.